Take No Prisoners is a free weekly memo from Scott Wintrip that explores how Radical Accountability prospers companies and changes lives. Instead of taking people hostage with outdated, heavy-handed, and ineffective methods of management, measurement, and motivation, Radical Accountability focuses on creating an unwavering responsibility for getting done what matters most.

While James Bond may have gotten a better martini by having it shaken, not stirred, this approach to leadership creates an unpalatable result. Too many leaders allow life to shake them from their paths as they react to what goes on around them. Better managers and business owners are those who keep their focus on their beliefs, mission, and desired outcomes, using events in life as a catalyst for achieving those outcomes.

Leaders who are stirred instead of shaken know that in selling, we must see every “no” as being that much closer to the next “yes.” In service and operations, they choose to view every challenge as an opportunity to exceed someone’s expectations. And, as leaders, they know their job is to create a strategy, adjust that strategy as needed, and unwaveringly hold true to the course they charted.

Living life with unshakeable resolve doesn’t require being heroic or deadly, like a Bond kind of character. It simply depends on persistence, even when the odds seem against you.

This Week’s Radical Accountability Activating Action: Practice having unshakeable resolve. Yes, I meant to say practice. Having it is not as simple as flipping a switch; it’s like a muscle that gets stronger the more you use it.

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