Why Social Media Has Failed Recruiting (and What You Can Do to Make it Work Better for You)

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Companies spend lots of money and effort recruiting on social media but that investment isn’t paying off like it should. Why that’s the case and how you can get the most from social media is the subject of this episode. Joining me are two special guests from WorkScene, a social media platform designed for recruiting. Michael Webb is the company’s Founder and CEO. Cyndy Trivella serves as Vice President of Strategic Relations.

You won’t want to miss their insightful commentary, including…

  1. The number one reason why recruiting on social media is failing to draw in enough quality talent.
  2. Steps you can take to improve your social media recruiting results.
  3. Why talent communities are an important part of your future (if you want to effectively compete for top talent).
  4. The importance of showcasing your company culture and how doing so attracts quality people.

During the podcast, Michael announced a special offer for listeners–a WorkScene Pro account FREE for 12 months. Be sure to listen for the code to take advantage of this offer. Click here to sign up using that code.


Scott WintripWhy Social Media Has Failed Recruiting (and What You Can Do to Make it Work Better for You)
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Want Better Results From Your Applicant Tracking System? Here’s Some Expert Advice

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Concrete advice combined with some blunt commentary. That’s what you’ll hear in this conversation with Doug Coull, Founder and CEO of APS, the makers of SmartSearch. According to Doug, having a better ATS experience requires that staffing companies change their perspective on software selection. He also believes that the normal customer-vendor paradigm is ineffective and suggests a different approach. Plus he doesn’t hold back when he shares what he thinks is wrong with the software industry. Doug mentions a software selection guide in the podcast. You can request that here.

Scott WintripWant Better Results From Your Applicant Tracking System? Here’s Some Expert Advice
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Improve The Efficiency Of Your Recruiting Process With These 4 Steps

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Talent fuels the success of your organization. That’s why your process must be efficient. In this episode, I detail the four steps for improving recruiting and hiring efficiency.

Scott WintripImprove The Efficiency Of Your Recruiting Process With These 4 Steps
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Frustrated By Your ATS Experience? Here’s How You Can Change That

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It’s common to love tech when it works and despise it when it does not. This episode of my podcast is an open conversation about one specific type of tech: applicant tracking systems. In particular, what everyone involved with them can do better. This includes the software companies who make the systems and the buyers who use it. Whether you’re a buyer or vendor, you’ll take away concrete actions that will improve the ATS experience. Joining me for this conversation is Jonathan Novich, Vice President of Product Strategy for Bullhorn.

Scott WintripFrustrated By Your ATS Experience? Here’s How You Can Change That
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Get More From Your Hiring Tech By Following 3 Rules

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It’s human nature to go to extremes. We tend to be all-in or completely out. If you’ve watched poker players, you’ve seen this dynamic in action. When players have a bad hand, they fold quickly. When they have a great hand (or are bluffing), they’ll bet everything they have.

People also go to extremes with hiring technology. Some are overly reliant on their hiring tech, while others avoid it as much as possible. Both extremes are harmful.

Organizations with an unhealthy reliance on automation suffer from technological codependency. They can’t live without it. The technology runs the show. How work gets done is planned around its capabilities. When their tech can’t do something that obstacle becomes the reason it shouldn’t be done. They go as far as using technology in ways it wasn’t intended. Instead of technology serving the organization’s people, the people become slaves to their technology.

One of the worst cases of technological codependency I’ve witnessed was at a biotech firm in Germany. The firm had it all when it came to hiring tech—a talent management system, multiple job boards, automated resume parsing, a candidate sourcing system, an online application, skills testing software. These were some of the products the firm was hooked on, but the hiring process was slow and ineffective.

The firm’s various tech products weren’t linked, requiring users to enter the same data several times. When leaders wanted specific hiring reports, they couldn’t get them. The system didn’t track that information. Searching the talent database was cumbersome as was the skills-testing software. Hiring results suffered; seats remained empty for months; turnover was high; two out of three new hires lasted less than a year.

On the opposite end of the spectrum when organizations shun automation, they suffer from automation anorexia. Underutilization makes work harder. Tasks that could be handled in seconds by technology require hours of someone’s valuable time. Work that could be done flawlessly through automated means is completed haphazardly. Automation anorexia makes hiring a long, frustrating process.

A law firm in the northwestern United States is a classic example of automation anorexia. The firm is as low-tech as it gets. They’ve avoided hiring technology completely. There’s no applicant tracking system, no job boards, zero automation. Nothing.

The law firm runs newspaper ads when jobs become open. Resumes stream over their fax machine, flooding them with paper. Reviewing them takes hours. Frequently, none of these candidates are a fit, so they run another ad—another flood of resumes and hours of extra work. Once they find a good candidate, often it’s too late. Another firm has already snapped them up.

Smartly, they keep the resumes of these good candidates. Their resumes fill four cabinets full of paper files. The firm searches these files every time they have an opening. Sifting through resumes takes hours and is always interrupted by competing demands. Much of the time the firm comes up empty-handed and has to run yet another ad. Filling a job ends up taking months.

How can you avoid the extremes of technological codependency and automation anorexia? Follow these three rules.

Rule #1: Your hiring tech must reduce effort
The primary purpose of tech is to create an automatic means for getting something done. For automation to be effective, it has to reduce our involvement in tasks. When it doesn’t, we end up serving our technology instead of it serving us.

Rule #2: Hiring tech must be easy to use
Using technology can’t be a struggle. This begins with training. A challenging learning curve is overwhelming, causing you to miss important details. If using the technology is difficult, you’ll forget to take advantage of key features. When these difficulties persist, you’ll find workarounds that negate effort-saving features; or you’ll stop using the technology altogether. Your hiring tech must be easy to learn and easy to use.

Rule #3: Hiring tech must improve results
Reducing effort and ease of use aren’t enough. Technology typically requires a significant investment of time and money, so there must be a larger, long-term payoff.  The technology must also produce better results, such as increasing the flow of top talent and improved reporting to monitor the effectiveness of each hiring step. Only then is the technology worth incorporating into your process.

Take time to review each of your current hiring technologies. Also, apply these rules as you consider adding new tech to your process. As you review each one, ask yourself:

  • Does it reduce effort? If so, by a little or a lot? If just a little, is it really worth it?
  • Is this tech easy to use? If not, would additional training help? If training won’t help, is it prudent to have it as part of the hiring process?
  • Does the tech improve results? If so, by how much? Is that enough to justify its use?

After answering these questions, you may find that the tech you currently have or are considering buying doesn’t cut it. Before rushing to find a replacement, look first at how improving your hiring process may eliminate the need for a technology solution.

Following these rules will keep technological codependency and automation anorexia in check. Instead of serving your technology, it will serve you. Most importantly, your hiring results will improve as jobs are filled more quickly with the right people.


Scott WintripGet More From Your Hiring Tech By Following 3 Rules
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Pick the Right Hiring Technology

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Technology is a good thing; it has drastically improved our lives both in the personal and professional arenas. In fact, hiring technologies have made many aspects of the employee selection process far more efficient. Digital candidate information, for example, is paperless and searchable, providing faster, more efficient and eco-friendly access to applicant records.

Scott WintripPick the Right Hiring Technology
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