All posts tagged: Collaborative Selling

Be a Man and Sell Like a Girl

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In an attempt at emasculation, people say things like:

  • “Man up!”
  • “Quit being such a girl.”
  • “Why don’t you go put your big girl/boy panties on?”
  • “Suck it up, buttercup.”

While some stereotypes have roots in reality, these are by no means a permanent condition, even when based on a kernel of truth. Women have proven they are highly capable at handling “traditionally male” roles that require assertiveness, tenacity, and fearlessly bucking the system and status quo. These abilities were always there. Today they are more noticeable as a result of numerous women practicing and owning these behaviors.

The same goes for men—we are capable of sharing our feelings, being fully present in conversations, asking someone their opinion (and actually caring about the answer), and taking the time to get to know someone before rushing to consummate “the deal” (both professionally and personally). We, the male of the species, do so, when and only when we accept, practice, and own these as good, right, and productive comportment.

I wrote Sales Yoga to promote better practices that help to eliminate destructive and counterproductive attitudes and behaviors. Gender bias serves no useful purpose; learning from and practicing the best traits often attributed to each gender does.

Real men and women eat quiche, swear like truck drivers (when alone in the car so the kids can’t hear), cry during tear-jerker parts of movies, get their hands dirty, and hug their friends. They also hang on every word said by a buyer and assertively ask for the business when they can provide what the buyer needs.

So, “man up” by assertively collaborating with buyers to help them access the value you provide. “Sell like a girl” by engaging in the best conversations you and the buyers have ever had, hanging on every word as though doing so is a precious gift. Because it is, for both of you.

Learn more about Sales Yoga: A Transformational Practice for Opening Doors and Closing Deals

Scott WintripBe a Man and Sell Like a Girl
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The Power of Collaborative Selling

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Heavy-handed techniques, complex closes and feature-benefit laden pitches have dominated sales for years. These methods are exhausting to do and even more taxing on the receiving end for buyers. It’s little wonder that virtually no one likes to be on the receiving end of a sales pitch.

I wrote Sales Yoga to help solve this problem once and for all. Sales Yoga is a “collaborative approach to meeting the shared needs of a buyer and seller.”

When done right, the buyer gets what s/he needs (i.e., a product, service or something of value) and the seller gets what s/he needs (i.e., compensation, an account or something of value). When done right, Sales Yoga creates an equitable quid pro quo.

How is this done?

Instead of using an old-fashioned sales model of focusing solely on how to get what WE want—we focus on creating an outcome and relationship that serves BOTH of us. Even salespeople who believe they are focusing on the customer are often still perceived as only being in it for themselves.

The means to creating this type of mutually rewarding relationship comes from using the timeless principles and practices of yoga, which are a foundation for a truly collaborative process.

This week marks the release of Sales Yoga (Yippee!!!). If you’re ready to transform how you sell while transforming the sales experience for buyers, you can buy my book today. Also, in the days and weeks to come, I’ll be sharing specific methods, in my blog, for becoming a Sales Yogi (a practitioner of Sales Yoga). So keep coming back for more.


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Scott WintripThe Power of Collaborative Selling
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