All posts tagged: jobseeker

Get Jobseekers to Help You Speed Up Hiring

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Quickening the pace of hiring remains a hot topic and rightly so. The time it takes to fill a job grows year after year.

Many ideas on faster hiring are focused on the employer. But what about jobseekers? Sustainable speed can only be achieved if both sides of the hiring equation are addressed.

Here are 4 things jobseekers can do (and you can suggest they do) that increase hiring speed and improve selection accuracy.

Eliminate misinformation
Recurring media reports from a variety of sources indicate that two-thirds or more of resumes contain misinformation. This frequent inaccuracy has elicited a knee-jerk response by companies—it’s assumed that resumes have exaggerations or flat-out lies and that these lies continue during interviews. To manage this, companies slow down the process and dive deep to find these erroneous details. Instead of hiring being built on trust, it’s a tedious process filled with suspicion and doubt.

Combat this misinformation head on. Inform jobseekers that you’re not seeking perfect people, but people who perfectly represent themselves on paper and in conversations. Share examples of how you’ve hired less than perfect people and helped them advance their careers. Make your company a place where potential hires can be safely transparent.

Avoid spraying and praying
Like a farmer spreading manure to fertilize plants, many job candidates are spraying their resumes far and wide, praying one will take root and land them an opportunity. Employers end up buried in a pile of resumes, many of which are a crappy fit (pun intended). Sorting through this takes time, and time kills making good hires. Especially when a talented person, who was at the bottom of the pile, is snapped up by a faster competitor.

Encourage jobseekers to take a more targeted approach to their search. Start by setting and communicating boundaries early. For example, in the content on your job opportunities landing page make it clear that you’ll only consider and respond to candidates who match required qualifications. Repeatedly reinforce and re-communicate this boundary. Popular places for doing so are on the page where candidates enter work history and just above the final “Submit” button for their application.

Offer proof instead of promises
Talk is cheap, especially when answering questions during interviews. Answering an interviewer’s questions may create a feel good moment, but these answers offer nothing in the way of proof of fit. That’s why so many good interviews turn into bad hires. Candidates talk themselves into the role, one that wasn’t a fit after all.

Have each candidate offer proof in place of promises that he or she will fit in. Instead of letting a candidate tell you how she’d solve a problem, have her show you in a role play. Rather than asking about his top skills, have him demonstrate those skills by performing sample work. Require the candidate to go beyond sharing stories of how she works well with others and let her show you how she’ll collaborate with your current team. Showing, instead of telling, provides proof for making an informed decision.

Make better choices
Searching for a job is an emotional experience. Too often feelings trump facts, prompting the jobseeker to accept a role because if feels right versus doing so because it is truly the right fit.

Teach jobseekers how to make decisions rooted in facts instead of feelings. One approach is to ask the candidate to make a list of dealmakers (must-haves) and dealbreakers (must-not haves) and send it to you for discussion during a phone interview. Compare the list to the job and your company. Let people know where things match up and where they don’t. With eyes wide open, you both get to make an informed choice of whether to move forward or not.

Helping jobseekers should be a top priority for everyone involved in hiring. Putting people to work is one way. Guiding them in how they seek work is another. Seize every opportunity you can to inform and educate jobseekers about their role in increasing speed and improving accuracy during the hiring experience. Your role in hiring gives you a unique opportunity to exert your influence beyond just filling the next job. Use that influence to make jobseekers better at their part of the hiring process. You’ll be giving them a gift that serves them the remainder of their careers.

Scott WintripGet Jobseekers to Help You Speed Up Hiring
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Attract Quality Candidates by Thinking Like a Product Marketer

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Talented people are bombarded with opportunities. So many that yours could easily be lost in the crowd. There’s a simple way to make your opportunities stand out—package your jobs as if you’re marketing a product.

I was reminded of this method when I was in the tea aisle of Whole Foods Market. If you’ve never been in their tea aisle, it’s a plethora of color, size, and shape. It’s quite a sight…and a potential sales nightmare for individual suppliers.

Manufacturers have learned to compete in this cornucopia by packaging their tea in boxes, tins, and containers of all colors, sizes, and shapes to attract your attention.

There was a woman standing in the aisle gazing at the wall of tea. As I watched her consider her options, I noticed that she was scanning the shelves, occasionally picking up a box or tin, checking out the back and then either placing the item in her cart or putting it back on the shelf.

I watched a bit longer, curious about the system she had going. Eventually my curiosity won out and I approached her.

“Excuse me, I hope I’m not intruding. I was noticing how you were looking at tea. I’m a consultant. My clients are always interested in how people make choices. I noticed you’re very particular with what you’re looking for. May I ask why?”

“Well,” she started, “I’m bored with my current brand of tea. I’ve decided to try some new flavors and brands. Maybe there’s something better than what I was buying before.”

“Okay, and how are you going to pick?”

“Well, I like a robust tea so I’m looking for cues—pictures or words—on the front of the box that tell me it might be full-flavored.”

“Okay. I noticed that when one grabbed your attention, that’s when you picked it up and checked the back.”

“Right. The front of the box is what captures my attention. Then I look at the back to finalize my decision. Simple as that.”

Tea Lady reminded me that packaging matters. How something is packaged either grabs or repels our attention.

This is why good jobs are often overlooked. They’re poorly packaged.

To get the attention of top talent, you must think like a product marketer. Your packaging (ads, posts, and verbal communication) must quickly grab people’s attention. This is the “front of the box.” Only after you’ve gotten a candidate’s attention will the details matter (the “back of the box”).

Take these steps to improve how you package opportunities.

Step #1: Next time you’re in a retail establishment, notice how product marketers package their offerings. Note the colors they use, the pictures they choose, and how carefully and sparingly they use words on the front of the box.

Step #2: Imagine your jobs were in a store competing with other opportunities. Each job is in a box, waiting for top talent to come down the aisle.

Step #3: Design the “box” with the jobseeker in mind. What pictures, words, and colors can you use to grab people’s attention?

Step #4: Test out a few designs with internal staff or an external focus group.

What’s this look like in action? A tech company with great opportunities was drawing in a trickle of talent. Using these steps, they created colorful images and short videos (under 10 seconds) of current employees sharing brief soundbites about how working at the company has improved their lives. They used these same soundbites as the opening content for written postings and conversations with candidates. Today, the company draws in a strong steady flow of highly qualified people.

Your jobs are important. They’re a product as important as what your company provides to its customers. Package them so that they stand out and get the attention they deserve.

Scott WintripAttract Quality Candidates by Thinking Like a Product Marketer
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The Importance of What You Do

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Writing can be tricky. Sometimes an article has a positive impact. Other times, a piece ends up being a dud. Then there are those articles that stand the test of time. Here’s one of them.

I wrote the original version of The Importance of What You Do 17 years ago. Threase Baker, President of ABBTECH Professional Resources, sent me a copy of the original article, asking if I remembered when I wrote it. She went on to say that she’d been resending it to her staff every month for the past 17 years. Wow! I was stunned.

As a result of her comment, thought it was time to share it again. This time, I’ve updated it to include everyone in companies, organizations, and staffing and recruiting firms who are involved in hiring each day.

I hope you find this piece as meaningful as Threase did.

_________________

You have one of the most important jobs in the world. Why? Because you impact one of the most important aspects of each person’s life—how they earn their income. Your contribution helps them pay their mortgage, feed their families, and purchase birthday presents for their children.

You also make a valuable contribution to the most important resource of a company—their people.

Without you, countless individuals would end up struggling through the job search process. You make it easier by paving the way for them.

Numerous positions would take longer to fill or even go unfilled without the help you provide.

You impact your co-workers each day in ways that you probably do not realize. It may be something as profound as the solution you offer for a problem or as simple as a shared smile that brightens their day.

During the very lonely and frightening experience of being “downsized,” you are there. You are a friendly face at a time when jobseekers need it the most.

Hiring managers benefit not only from your efforts, but also your insights. Your knowledge of hiring and the availability of talented candidates helps them every time you share this information with them.

Can one person make a difference? You already have just by choosing your career.

Thank you for the important impact that you make each day!

Scott WintripThe Importance of What You Do
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Four Important Answers to Jobseekers’ Most Pressing Questions

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Are you searching for your next role or know someone who is? There are four main questions being asked by people looking for their next opportunity. Without realizing it, they’re asking the wrong questions. Here are those four questions, the better ones to ask, and their answers.

Most Asked Question: Where can I find the best job opportunities?

A Better Question: How can I find the best companies to work for?

Answer: It’s important to remember that almost everyone has access to jobs posted online. While it’s okay to apply for these widely publicized job openings, you’re still competing with a huge crowd, and that lowers your chances for getting the position or even an interview.

Many of the best jobs can’t be found online or in print ads. In order to find truly great jobs, look for great organizations instead.

Find companies and leaders you believe are doing meaningful, and possibly even heroic work. To do this, search the Internet for press releases announcing how these companies are giving back to the community or embarking on other philanthropic quests. Chances are, if they care enough to give back, they’re also striving to take good care of their employees.

Most Asked Question: What’s the most important thing I should do during a job interview?

A Better Question: What’s the biggest dealbreaker during a job interview?

Answer: People always want to know what they should do to stand out during interviews. In this case, it’s what you shouldn’t do that’s most important. Simply put, don’t blab. Nothing turns off an interviewer more than a job candidate who loves the sound of his own voice.

Make it your practice to “say little, and ask a lot.” Asking great questions demonstrates your professionalism and intellect. And when it’s your turn to answer questions, follow the KISS principle—Keep It Short and Simple. This shows your ability to communicate succinctly and effectively.

Most Asked Question: What questions should I ask in an interview?

A Better Question: How can I fully engage during an interview?

Answer: Questions help you turn a potentially one-sided interview into a dialogue. When an interview feels like a conversation, you’ll be able to connect more with the leader, present your authentic self, and get rid of any jitters you may be feeling.

As the interview begins, without interrupting or being intrusive, ask the following question: “As we begin this interview, I’d love to know what objectives you have for our meeting.” This question demonstrates that you understand mutuality—a belief that both of you can and should benefit from your time together.

It’s also a good idea to take the responses of the hiring manager, and turn those into questions. For example, if she says, “Our top employees in this role aren’t afraid to take risks,” you could respond with “How has their willingness to take risks contributed to their success?” This question shows that you’re listening and allows you to have a more meaningful dialogue.

Most Asked Question: How can I impress an interviewer?

A Better Question: How can I best display my skills in an interview?

Answer: Remember, talk is cheap and seeing is believing. When an interviewer asks you a question about your skills, consider showing instead of telling. Experiential interviews—where candidates display their job skills—are rapidly replacing the old conventional interview template.

Here’s how to show your skills in an interview: If, for example, you’re interviewing for a sales role and the interviewer says, “Tell me how you go about selling to a prospective customer,” take this opportunity to show instead of tell. Suggest that you demonstrate a sales conversation, in which the interviewer plays the role of the prospective customer. This strategy provides an accurate reflection of your talent.

Finding a job you love comes down to tracking down the best organizations and then making lasting impressions during your interviews. Once you’ve updated the way you look at the whole process, you’ll be able to pursue the positions you really care about, and present yourself more accurately as the driven and capable employee you really are.

Scott WintripFour Important Answers to Jobseekers’ Most Pressing Questions
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