Profound visionaries have reaped financial rewards as they’ve changed our world by anticipating our needs and desires. For example, the iPad I am using to type this post has improved my mobility and productivity while allowing me to maintain great work-life balance.
As a prophet for your customers, you’ll bring them tremendous value by thinking four steps ahead on their behalf. Anticipate the needs they cannot envision or even create the need they will willingly adopt. Your vision becomes their benefit and engenders a lasting relationship built on an unshakable foundation of trust.