All posts tagged: simple

Selling is Simple…So Why is it So Hard?

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Scott's Monday Morning MessageMore people fail than succeed at selling staffing and recruitment services. One element that raises the level of difficulty is that we sell the only product on the market that can change its mind. The bigger, underlying issue, however, is not the product but the approach to selling itself.

Buyers, be they candidates buying into opportunities or hiring managers acquiring the services of the talent we represent, always believe themselves but only sometimes believe those who sell. Yet, most people who sell to these buyers attempt to convince them to buy.

By letting the better salespeople sell and the better closers close, which are always the clients and candidates, sales and margins quickly increase, as does the reputation of our industry. This simple approach simply requires facilitating conversations that allow these buyers to do all the convincing that they need what you have to offer.

Knowing this, why would we sell any other way, unless making things hard on ourselves is the real, ultimate goal.


Four Steps to Better Client and Candidate Satisfaction

Want to be seen as truly different and better than your competitors? Here’s how to immediately differentiate your firm… Read more

Scott WintripSelling is Simple…So Why is it So Hard?
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Simple is Sustainable While Complex Makes Goals Unattainable

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Wintrip Consulting Group : Take No PrisonersTake No Prisoners is a free weekly memo from Scott Wintrip that explores how Radical Accountability prospers companies and changes lives. Instead of taking people hostage with outdated, heavy-handed, and ineffective methods of management, measurement, and motivation, Radical Accountability focuses on creating an unwavering responsibility for getting what matters most done.

Driving to work, I once again saw a bumper sticker that I’ve seen before: Stuff Happens. Well, so does accountability. Accountability is happening in every organization, and the results achieved tell us just how effective it is. Good results, such as consistent growth, sustained or improving profits, or incrementally increasing market share can be traced back to moderate to highly effective accountability. Poor results are always rooted in a system of accountability that contains flaws.

One common thread in compromised accountability systems is complexity. The more complex the system, the more likely it will fail.

Below is a process for creating Simply Effective processes for improved responsibility. By following this path in creating or improving the accountabilities in your organization, you’ll develop or revise your methods, providing your team with a more viable way to succeed.

This Week’s Radical Accountability Activating Action: Use this process to revise accountabilities that aren’t working or to devise accountabilities that are missing in your company.

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Scott WintripSimple is Sustainable While Complex Makes Goals Unattainable
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Simple is Sustainable

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Politicians in the United States continue to perpetuate highly complex policies that are anything but simple. Taxation, energy policy, and campaign finance reform are just few examples of how masterful Washington is in its propensity towards complexity in governing the country. While there is often talk of simplification, talk has not become results as policies have become more convoluted with each administration. The U.S. tax code alone has expanded to more than 72,000 pages!

Governments are not the sole offenders as businesses of all sizes promote complicated methods and practices. Companies that embrace simple strategies and tactics have proven their ability to achieve sustainable growth and profits. From Southwest Airlines’ mission of “wheels up” that focuses their employees on quick turnarounds of each plane to Zappos empowering their team members to solve customer problems, these companies exemplify the power of simple ideas that promote nonstop growth and perpetual profits.

To assess which aspects of your business model can benefit most from simplification, answer these questions:

1. Do we have a core mission, guiding everything we do, that can be stated in just a few words?

2. Can each key process be distilled down into three or four actionable steps?

3. Are our branding and associated marketing messages simple yet provocative, using words sparingly?

4. Do our salespeople consistently exceed their activity quotas as a result of the simple approach we employ?

Armed with these answers, the simple solution to improving those areas needing attention is to make one small improvement each day. As you do, you’ll more easily sustain these changes as these improvements add up to fully refined process that are simple, sustainable, and contribute to the growth and increased profitability of your firm.

Scott WintripSimple is Sustainable
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