Are you struggling to improve the productivity of your recruiting or staffing team? Struggle no more because in this episode I’ve got 3 steps that will make that problem go away and stay away.
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Are you struggling to improve the productivity of your recruiting or staffing team? Struggle no more because in this episode I’ve got 3 steps that will make that problem go away and stay away.
Podcast: Play in new window | Download
Subscribe: RSS
A common trait among the Heroes of Hiring is how they work tirelessly to improve results. This week’s hero, Shahid Wazed, is the embodiment of this attribute. Shahid is a recruitment automation pioneer, having developed sourcing strategies that have reduced effort, increased hiring speed, and cut costs (he recently brought in top talent for hard-to-fill position for just $52). He’s also the Host of the Top Talent Summit, a talent acquisition event in its sixth year serving the Canadian talent acquisition community. If that weren’t enough, he’s a Forbes Contributor, a member of the Forbes Human Resources Council, and an award winning podcaster. Thank you Shahid for your tireless efforts and the heroic work you do each day!
P.S. Be sure to connect with Shahid on LinkedIn.
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ABOUT THE HEROES OF HIRING
We’ve all heard it said that a company’s most important asset is its people. When we say we love a company, what we’re really saying is we love the work being done by the exceptional people in these organizations. Talented employees who do outstanding work are the secret ingredients that make their companies great. That’s why recruiting and hiring is so important. Each person involved in the hiring process is influencing the future of their company. These individuals are also impacting one of the most important aspects of people’s lives—their careers. The individuals who play a role in the hiring process are changing companies and lives, making hiring a heroic act.
The hiring heroism of a select group of people goes above and beyond. These unsung hiring heroes are making a lasting difference on a grand scale. That’s the reason for this distinction—the Hiring Hero of the Week. The hope in bestowing this honor is that people across the globe can celebrate and learn from these truly amazing human beings.
There are no silver bullets to fill a job, but there is a silver lining when someone tells you “no.” Everyone in the hiring process hires is told “no” at one point or another. Hiring managers hear candidates reject rock-solid job offers. HR and staffing pros deal with managers who turn down well-qualified candidates. The silver lining in these situations is that you can ask people who say “no” a magic question that lets them talk themselves into a different perspective.
The magic question helps hiring managers see past their initial objections about a potentially good hire. This powerful query gives candidates the opportunity to consider shifting their point of view. The 3 words that comprise the magic question can even allow HR, talent acquisition, and staffing leaders to change their mind about adjustments to the hiring process.
Those 3 words are
Under what circumstances…
If there are circumstances under which someone will change her mind, she knows what those circumstances are. By letting her do the talking, you’re giving her the chance to convince herself while also informing you of the details.
The magic within these 3 words is this: the person who just said “no” always believes her own point of view. She may not believe yours. Because of this, she is the most qualified person to overcome the reasons why she said “no” in the first place.
How’s the magic question work? Here are four common situations.
Candidate has unrealistic expectations
Brad fit the job but wanted $10,000 more than Ivan, the manager, could offer. Ivan asked Brad
Under what circumstances would you take this job for $10,000 less?
He then let Brad do the talking. Turns out there was a circumstance. One that Ivan couldn’t have anticipated. Brad had a three-week family trip scheduled. He said it would be worth taking 10k less if he could take that trip as planned.
Ivan went on to use this question over and over again with success. When a candidate said “no” because of a long commute the magic question let the candidate talk herself into a flex schedule. Then there was the highly talented individual who objected to some of the job responsibilities. Ivan’s use of the magic question allowed the candidate to talk himself into the fact that every job comes with a mix of desirable and undesirable tasks.
Hiring manager has unrealistic expectations
A hiring manager having pie in the sky expectations had sunk many candidate submissions by a financial services firm’s HR team. That is, until they used a little magic.
Now, every time a manager makes requests that cannot be fulfilled, they ask “Under what circumstances…” about that request.
Under what circumstances would you consider someone with less experience?
Under what circumstances would someone from a different college be okay?
Under what circumstances would you pay a bit more in salary?
Under what circumstances could someone without a degree do the job?
Time and time again, these managers would talk themselves into changing their own mind.
Staffing team is stuck in counterproductive habits
Just because you’ve always done something the same way doesn’t make it right. Cecilia, the new COO of a global staffing company, discovered that many of the challenges of the firm were rooted in ineffective business practices. Many of these business practices, including feature-benefit selling and most placeable candidate presentations, had been in place for years. Even though these practices weren’t working, her management team was convinced it was a bad idea to abandon these “best practices.”
Rather than managing by mandate (“change this because I said so”), she asked the management team the magic question.
Under what circumstances would it make sense for us to change these business practices?
Over the next 30 minutes, the managers told one another, instead of being told by the boss, all the reasons it would make sense to change long-treasured parts of their process. Within 60 days, the ideas from this meeting had replaced the ineffective business practices.
HR or talent acquisition team is stuck in counterproductive habits
“Behavioral interviewing has made our hiring better,” said Gilbert, the VP of HR for a manufacturing company. When pressed for details, Gilbert couldn’t provide them. His department had never measured the impact of behavioral interviews. He believed in this style of interviewing. This and this alone was enough proof.
What happened next? The magic question (no surprise).
Under what circumstances would it make sense to change how your company interviews?
Gilbert responded, “Proof. I’d want to see proof there was something better.”
Proof is what he got during the next round of machinist interviews. One group of candidates went through behavioral interviews. At the same time, another group went through experiential interviews. The result? Gilbert said it best: “It was so clear and obvious who we should hire from the experiential interviews. We could see proof that the people we picked could do the job. Behavioral interviews never provided that kind of definitive evidence.”
Talk is cheap when we’re the ones doing the talking. When we allow others to convince themselves, their words are priceless. Everything they say, they believe. Next time you want a job candidate, hiring manager, staffing pro, or HR exec to change their mind, let the most credible person do the talking That’s them, not you.
The best way to solve a problem is to keep it from happening. By avoiding common mistakes, we can avert all kinds of problems including those of the hiring variety. Interviews are a frequent part of the hiring process where people make avoidable mistakes.
How most of us were taught to interview is inherently flawed. During a typical interview a job candidate is on his best behavior. He tells you the right things and shares only the best parts of his background. We get a mere glimpse of the real person. This is top reason why so many hires fail. The conversations that take place during an interview fall short of determining, with certainty, if the candidate will succeed or fail at the job.
Here are five common interviewing mistakes and how you can avoid them.
Mistake #1
Picking the wrong people to interview
Some interviews shouldn’t have happened in the first place. When they do, there’s a common cause—the resume. Resumes reduce a person to a piece of paper, giving you but a peek of their true potential. Some candidates make matters worse by creating their own version of fake news when they lie or exaggerate details. Resumes are an incomplete tool for deciding who to invite for an interview.
Don’t rely solely on resumes when determining which candidates to include in your first round of interviews. In addition to having candidates submit their resume, ask them to follow simple directions and answer a few questions.
Here’s one of my favorite ways to do this.
When submitting your resume, answer the following questions. Keep each response to no more than 3 or 4 sentences.
Why does this job interest you?
Why are you looking for a job right now?
The responses can be insightful. You begin to see his knowledge of the company and the industry. You discover some of the motives driving his job search. You may learn he is happy and open to being happier. Or you may determine that he is desperate and throwing out lots of resumes so he can pay his bills. By including simple directions, you will also begin to assess his ability to follow directions.
Your questions and directions allow you to start comparing how his motives match your needs and culture. If he’s dishonest in his response, it’s likely that he’ll contradict himself later in the process. Plus, if he doesn’t follow the directions when answering your questions that’s a red flag. Following directions doesn’t get better after you hire someone.
Mistake #2
Expecting too much from a phone interview
Phone interviews are a conversation. Nothing more. During a conversation candidates do what I call the tell, sell, and swell. They tell you what they think you want to hear. They sell you on the best parts of their background. They try to swell your ego. Does this mean all of them are being dishonest? Of course not. It’s natural for candidates to position themselves in the best light. The problem with this very human behavior is that it interferes with determining if someone is worth bringing in for a face-to-face interview.
Given the limitations of conversations, phone interviews are best used only as a confirmation tool—you’re confirming he has abilities you can’t teach. These typically include effective verbal and aural communication, personality, and rapport. By focusing phone interviews on these important attributes, you’ll have short and powerful conversations that make it clear who’s worth bringing in and who’s not.
Mistake #3
Asking lots of questions during a face-to-face interview
Talking about doing work during a face-to-face interview is a waste of time. The candidate, given the opportunity, will continue his tell, sell, and swell. This creates a conceptual experience instead of providing you with an accurate reflection of whether or not he can perform well in the job.
Do this instead—have the candidate perform sample work. Work that allows you to see, hear, and experience him in action. You’ll see if he has the requisite skills, hear if he will fit in, and experience the quality of his work.
How do you set up sample work? Have candidates for sales jobs show how they sell. Let people interviewing for a supervisor role conduct a mock employee meeting. Have marketing candidates create a sample campaign. Direct accounting candidates to audit sanitized financials. By creating scenarios based upon past situations, you can let candidates try on the role while you try out their skills.
Mistake #4
Conducting face-to-face interviews alone
There’s too much for one person to see, hear, and experience during an interview. Plus, according to researchers Christopher Chabris and Daniel Simons, there are limits to our perception. A team approach to face-to-face interviews counters these problems.
A hiring team should have four people with complementary hiring styles (you can learn more about hiring styles in this post). All four people are present in the interview, giving you a complete picture from their unique perspectives.
Mistake #5
Overlooking a prime opportunity during a face-to-face interview
Success in most jobs happens because the employee improves over time. Improvement is initiated from feedback and coaching given by the manager. Not all hires are coachable, yet, most interviewers neglect to assess this trait.
You can assess the candidate’s coachability during a face-to-face interview. Have the candidate perform sample work. Then, provide feedback and coaching. Follow that with a second opportunity to do the sample work, watching if he applies your feedback. If he doesn’t, his coachability won’t improve once hired.
Mistake-free interviews are possible when you avoid these common errors. Instead of relying on the candidate’s tell, sell, and swell, you’ll see, hear, and experience your way to making fast and accurate hires.
We live in a world of swiping, scanning, and occasionally scrolling. Reviewing a daily news feed. Looking for new listings on a real estate app. Sifting through posts on social media. Sorting your emails. Finding love on a dating app. Our mobile devices allow us to quickly review lots of topics, messages, posts, and pictures. Every so often one grabs our attention prompting us to scroll through the details.
This common behavior has changed how we process information. And this includes how most hiring managers review candidates. These managers, regardless of age, swipe and scan through emails and resumes with ever-increasing speed. Only occasionally do they scroll through the details about someone who, after an initial glance, appears to potentially meet their needs.
As more of our interactions with information shift to our mobile devices, this behavior will only increase. Which is why people who present talent to hiring managers (including HR professionals, corporate recruiters, and staffing pros), must adapt how they submit talent. Here’s how.
Find the juicy relevant details
When do we go beyond swiping and scanning? When we see something that appears worthwhile. Could be an article offering five compelling solutions for a perplexing business problem. Maybe it’s a picture of the newest model of a popular device. Or it might include a combination of a picture and text, such as a snap of a yummy looking dish and a recipe title that promises low fat and big taste.
Take time to identify the juicy and relevant details about a candidate. Don’t just ask about her skills—have her tell you about the positive business outcomes created by those skills. Don’t just ask him how much experience he has—have him give you the specifics regarding how that experience was praised by bosses and colleagues. Attention grabbing details are there if you take the time to find them.
Create a compelling headline
Actress Renee Zellweger famously said to Tom Cruise’s Jerry McGuire, “You had me at ‘hello.’” That’s what happens just before we decide to scroll through a piece of content—the very first “hello” (what we see or hear) either grabs or repels our attention.
Your headline, be it your first spoken sentence, the voicemail you leave, or the subject line of an email, determines if the hiring manager keeps paying attention or swipes you aside.
When possible, add a picture
Pictures are powerful and are said to be worth a thousand words. We see this today in the success and growth of Instagram, along with the increasing popularity of video.
Presenting talent with pictures is an overlooked opportunity. No, this does not mean you send the candidate’s picture. You can send powerful visual proof of the value the candidate could bring to the job. Examples include a picture of
– a written performance review
– non-proprietary work created by the candidate
– an award plaque
Write an irresistible opening
What keeps us reading content beyond a headline or picture? When what we see next makes it clear that continued interest is worth it.
That’s what you’ll do with the additional juicy relevant details you uncovered in step 1. You’ll write a brief opening paragraph that includes that information. Want to be even more compelling? Tie these details into specific requests made by the hiring manager.
What does this look like in action? Here’s the opening spoken line (headline) and first paragraph from a voicemail message left by a recruiter at one of my clients last week. He also sent this same headline and paragraph as an e-mail after leaving the voicemail message. Included was a pic of the first page of her most recent performance review.
SUBJECT: I have someone for you who’s a combination of Joe Allen and Susan Habib
Hi Roberto. You told me to look for someone who has the skill of Joe and communication abilities of Susan. I have her! Because of her skill, Emily has eliminated $120,000 in expense from the departmental budget. Her manager praises her communication as one of the reasons for this. He also credits her abilities for solving persistent problems, much like those issues you’ve mentioned your department is facing.
Did this work? Like a charm. The hiring manager, who normally took days to reply (if he did at all) responded within three minutes, wanting to set up an interview as soon as possible.
Like it or not, we now live in a world that floods us with information from all directions. To help your candidates stand out, you’ve got to cut through that noise. Hiring managers will swipe and scan your candidate to the side unless you make it clear it’s worth their while to stop and scroll through the details.
Slow drivers are frustrating. Especially when they hang out in the left-hand passing lane. They backup traffic and create unnecessary delays.
This same issue is happening in organizations. Hiring managers are taking their foot off the gas of the selection process. Staffing professionals and corporate recruiters end up getting stuck behind them, unable to move things forward efficiently.
How does this play out? It often goes like this. You find a candidate who’s a good fit. Upon presenting her to the hiring manager, there’s enthusiasm about her potential. So you initiate the interview process. Things start moving forward but suddenly, there’s a scheduling traffic jam. The hiring manager gets busy and ostpones an interview. Then there’s another delay when a key decision-maker goes away on vacation. Days turn into weeks, then a month, then two. Before long, your candidate becomes another recruiting mishap when she takes a job with a faster moving competitor.
Hiring doesn’t have to get trapped in the slow lane. Exploring upfront issues of time and access to people can help you avoid slowdowns and stalls. The conversation goes like this.
“To make sure I can do my best work for you, it helps if I know about constraints around time and people. What time constraints are there in the coming days and next few weeks? What about people? Who else will be involved in interviews and hiring decisions? What constraints are there for accessing these individuals?”
Digging into these details helps keep the process flowing. Especially if you pre-book interview slots in advance to work around the constraints you’ve uncovered.
The best way to solve a problem to is to keep it from happening. Having a conversation about time and access to people up front will help keep you from getting stuck in the hiring slow lane.
It’s great to be kind. But taking that too far can undermine your effectiveness as a leader. Here’s how to combat this common problem.
Time is valuable. Which is why a brief phone interview, done correctly, is a great use of your time. Here are four tips for making the most of these conversations with jobseekers.
People are generous. When you ask for their help in the right way, you’ll be amazed at the result. Including when you ask for referrals to top talent. In this video, I walk you through a four-step process that can land you 20 job candidate referrals in just 20 minutes.
Research has proven that diversity makes companies more successful. You can also put diversity to use in others ways. Ways in which will help your community and make your organization more successful. In this video, you’ll learn the three steps to make this happen.