While gratitude for current circumstances and successes is prudent, being satisfied is incredibly dangerous for business professionals. Satisfaction becomes a trap that keeps you cemented to your doorstep and allows your competitors to grab more market share. I asked a recent workshop participant, who was resistant to ideas for enhancing her business, if she was satisfied with her current business model and she replied, “Yes!” When asked if she was also satisfied with her results, she responded sarcastically, “Well of course not, that’s why I’m here.”
Evolving your best practices to those that leverage the new economy are the only way to ensure nonstop growth and perpetual profits. When you do that, you’ll be the one looking back at your competition as they waive meekly at you from their doorstep.